Málaga
Portfolio — Ed. 2026
Product · Systems · SEO/GEO
36.72° N — 4.42° W
Shipping since 2015
SEO, GEO and systems that measure your web business. With data, not promises.
I build and run web products end to end: from the database to the deploy to the thing that actually brings in customers.
Products, not demos.
ContaDoc handles real tax filings. Getting the settlement cycle right mattered more than any framework choice.
Automation that runs unattended.
Most of my work is a scheduler, a queue and a script that has to survive a laptop waking up without DNS.
SEO as engineering. Not keywords.
hreflang reciprocity, canonical mismatches, and sitemaps that return the login page with a 307.
An uncomfortable diagnosis over a pleasant answer.
Complacency costs money. I separate fact, hypothesis and recommendation — and I declare the gaps.
For anyone who needs a SaaS that handles money or sensitive data and can’t afford mistakes.
SaaS for regulated industries, from the database to the deploy. Row-level security in PostgreSQL, audited by hand, because “the query returns nothing” and “the user has no access” look identical until they don’t.
For businesses doing by hand what a machine would do every night without complaining.
Unattended automation: scheduled collectors, queues and Python agents. YouTube publishing through the API with quota control, and a deterministic video pipeline that renders frame by frame with no editing software.
For brands that want to show up in Google and in ChatGPT’s answers — and know why.
In-house collectors across 38 Search Console and 54 GA4 properties. Crawlers that diff a repo against a sitemap against a live crawl. And GEO: getting brands understood — and cited — by generative engines.
Also
For sites that don’t want to learn about an attack from a customer.
WebAuthn passkeys, TOTP with anti-replay, an AES-256-GCM vault, nonce-based CSP and SSRF protection. WordPress fleets watched for vulnerabilities, and hardening plugins of my own.
For financial projects that need rigour before promises.
Quantitative research with lab discipline: Deflated Sharpe, PBO and guards against HARKing. Trained in AI for Trading (Udacity) and a Master’s in Stock Markets.
Between 2021 and 2023 I studied blockchain and left dozens of practice repos behind. They are still up: deleting them would be pretending I started somewhere else. Today it’s one more tool, not a label.
“I supervise my clients with a system I built myself — not with an Analytics screenshot once a month.”
My own command center: CRM, clients, quotes, the WordPress fleet, monitoring, SEO and finance in a single panel.
Eleven rules run every day, and every finding shows up on the same screen where it gets resolved. Next.js 16, strict TypeScript, MariaDB, passkeys and CI with secret scanning.
Vera is not a chatbot. It’s an engine of pure, idempotent rules that watches what no human can look at every day.
Detected by Vera. Decided by Federico.
The name comes from the archivist in my novel: the one who catalogues the memory of a fading species.
Underneath, a second brain: an Obsidian vault versioned in git and a 100% local RAG that queries my notes without anything leaving the machine.
Vera OS modules: CRM with attribution, 360º clients, Quotes signed online, WordPress fleet, Monitoring, Weekly technical audit, SEO: positions 8–20, Web events, Content calendar, MRR / ARR, Profit per client, Credentials vault, Signed status pages.
SaaS · Healthcare · Argentina
Accounting for independent healthcare professionals. Tax engine (VAT, income tax, provincial), OCR expense capture and period settlement.
contadoc.io
Marketplace · Solar energy
Solar quotes marketplace with ~70,000 search impressions a month.
From 6 to 1,032 clicks a month in a year — with June’s 44% drop included in the published case. It counts too.
opscolombia.com
SaaS · Commodities
CTRM software for commodity trading desks, with AI-assisted trade capture over WhatsApp.
In development
SaaS · Clubs & non-profits
Membership-fee billing for clubs and non-profits.
cuotaq.com
Platform · Markets
Market analysis and educational content. No return promises.
assetwhisper.com
Studios · Spain & Argentina
Web development studios on both sides of the Atlantic. Vera OS was born to run them.
nvdigital.es
Advanced SEO · GEO
SEO as engineering and visibility in generative engines, with a nine-phase method and an in-house GEO scanner.
autoridaddigital.com
Three cases with the number up front are worth more than twenty logos.
OPS Colombia
A solar-quotes marketplace in Colombia. The first jump took three months; 1,000 clicks arrived at month ten. In June it fell 44% without touching the site — a Google core update plus seasonality — and by August it was back to 974, 6% off the peak.
The first published version said 584 clicks for August: that was the running total at day 20. It was corrected to 974 once the month closed.
Read the full case ↗| Month | clicks | impressions |
|---|---|---|
| 2025-05 | 6 | 852 |
| 2025-06 | 14 | 2,253 |
| 2025-07 | 40 | 3,979 |
| 2025-08 | 146 | 19,431 |
| 2025-09 | 229 | 28,866 |
| 2025-10 | 276 | 22,297 |
| 2025-11 | 398 | 26,962 |
| 2025-12 | 317 | 24,749 |
| 2026-01 | 454 | 36,052 |
| 2026-02 | 605 | 36,613 |
| 2026-03 | 888 | 56,383 |
| 2026-04 | 883 | 60,461 |
| 2026-05 | 1,032 | 60,997 |
| 2026-06 | 578 | 40,847 |
| 2026-07 | 738 | 42,102 |
| 2026-08 | 974 | 56,331 |
More cases on the way — published only with the client’s permission.
Every bet is written down with the observation that would invalidate it and the date it gets reviewed.
Cases with numbers, not logos. If it isn’t in Search Console or in the database, it’s a hypothesis.
Automating a process nobody has done by hand just produces errors faster.
A mistake gets fixed in the next commit; a postponed decision doesn’t come back.
Writing
A finished literary science-fiction novel, 74,077 words, now in revision. It’s about an extinction that doesn’t arrive with a catastrophe, but through bureaucratic omission. That’s where Vera comes from.
Why so many crafts
I’m drawn to connections between disciplines, technologies and ideas.
Almost everything I build comes from there: an operations system named after a novel, or an SEO method written with the rigour of a backtest.
A web project?
My studio handles it, with the same system you saw above. NVDigital for Spain and Europe; Loco 22 for Latin America.
A partnership, an investment or an idea?
Write to me directly. Also to compare notes on systems that run with nobody watching.
hello@federiconoya.comWhatsApp+34 645 66 31 23 ↗